The government will build on the lessons learned during the country’s response to the COVID-19 pandemic and subsequent vaccination program – in launching a public education and awareness campaign about foodborne illness.

The campaign was officially announced on Thursday by Justice and Constitutional Development Minister Thembi Simelane during a press conference on the scourge of foodborne illness.

Simelane said work has already begun on this, “using both public and private communication platforms at the national level, as well as multiple social partnerships.”

“Government communication platforms have started sharing education about food preparation and safety; tips for safe food transport, handling and storage; safety tips for food vendors as well as information on which chemicals are illegal in South Africa and also how hazardous chemicals (should) be stored and handled.

“The information is available on all government and non-government digital communication platforms, including Facebook, TikTok, X and WhatsApp. An extensive media engagement plan is underway in partnership with both the mainstream commercial network and the rich network of community media across the country,” she said.

As of September of this year, there have been approximately 890 reported cases of foodborne illness, at least 22 people have died from it since the beginning of this year.

For its part, the Government Communication and Information System (GCIS) implemented approximately 145 community outreach and community media engagements.

“We are particularly grateful to the various organizations participating in the National Communication Partnership (NCP) who have come forward to work with the government to scale up this education campaign,” said Simelane.

The private sector is also playing its part and has launched a nationwide campaign against illicit goods.

“This initiative, led by the Consumer Goods Council of South Africa, will promote education about food labeling and how to check that the food you buy is fit for consumption. We appreciate these efforts to expand our communication efforts and call on all social partners to join this effort.

“South Africans are reminded that if you notice fake or expired food being sold in your communities, please report it immediately to the National Consumer Commission on 012 065 1940. The National Consumer Commission is engaging mobile network operators to reduce the number so that it does not cost the callers,” said Simelane.

Citizens are also being asked not to spread false and misleading information about foodborne illness, which the minister said has the “potential to cause public panic and confusion and incite violence”.

Report wrong information to the National Helpline on 0800 012 322 or [email protected].

“The National Joint Operational and Intelligence Structure coordinates the government’s response to these foodborne illnesses and illicit trade.

“President Ramaphosa has appointed district development champions who are part of the National Executive and will work together with the provincial joint operations and intelligence structures to ensure compliance. We will keep the public informed through regular updates using various communication platforms,” said Simelane. – SAnews.gov.za