Lights, camera, action! Kouture Paradisé hosted a tropical-themed launch event and brought together fashion enthusiasts, designers and industry insiders to celebrate the debut of their beautifully designed e-commerce platform.

Hosted at Sabor in Victoria Island, the official launch of Kouture Paradisé celebrated the realization of a vision – showcasing African designers and sharing their unique stories, while creating a welcoming space for customers to effortlessly shop their favorite brands in a sustainable atmosphere, tropical and vibrant. .

This beautifully designed fashion website now features a curated selection of top Nigerian brands including on site Alice TiwaAmarelis, Aminda, Budding Blue, Dede, Eso By Liman, Faveo, Fierce, Imata, Ivory Afrikaan, MOT The Label, Ruks A La Mode, Simi Teds, Statements by Bami and Yellow Kaftan.

At the exclusive event, the designers expressed their enthusiastic support for the new market, where “every purchase tells a story”. Launched just in time for Lagos Fashion Week and the festive Christmas season, the platform has been praised for its commitment to putting designers and their creations first.

Revealing visionaries: Elado and Tele
Kouture Paradisé embodies a dream shared by Tele Lawal and Elado Osuobenia visionary couple united by their love and passion for African fashion. Their mission? To create a platform that connects global fashion lovers with top African models, providing a seamless and exciting shopping experience.

At the heart of Kouture Paradisé is Tele Lawal, an entrepreneur with a multifaceted background in politics, management consulting and the creative industries. Tele made history at the age of 22, being the youngest politician and the first black woman elected in the London Borough of Havering. Heading operations and finance is Elado, an Oxford graduate with a background in philosophy, politics and economics, who has focused his research on key economic sectors in Nigeria.

What makes their story truly inspiring is that at the heart of their business is a deep bond of love. Through their extensive travels and experiences in the world of fashion, Tele and Elado recognized an opportunity to showcase Africa’s immense talent on a global stage. From this vision was born Kouture Paradisé.

Every woman – Kouture Paradisé
This fashion market makes African fashion accessible to every woman regardless of age, class or background. With an inclusive approach, it offers a diverse range of styles, from modest and traditional to contemporary and classic. Whether you’re looking for everyday essentials or striking cultural statements, you’ll find them all here. In addition to showcasing the latest brands, the site highlights the stories of the designers behind the fashion, allowing you to connect with their vision like never before.

In line with their commitment to innovation, Tele and Elado are pleased to present Koye, an upcoming 3D character that will represent Kouture Paradisé on their digital platforms. Koye will appear in engaging content on Instagram, LinkedIn and TikTok, bringing a fun and interactive element to their online presence, including a playful nod to their love of fruit.

Explore Kouture Paradisé
From its launch to its growth, Kouture Paradisé is excited about the future as it serves as the gateway to discovering and purchasing unique African fashion. Whether you’re part of the African diaspora, a fashionista or simply looking for a fresh perspective, we invite you to explore the platform, shop your favorite pieces and immerse yourself in the vibe of African design.

Click here to visit Kouture Paradisé to start your journey into the world of African fashion.

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