SephoraIts global president and CEO Guillaume Motte aims to have 20 UK stores by 2027.

The LVMH-The owned beauty retailer wants to double its UK footprint over the next three years in a bid to challenge established players such as Boots.

Sephora currently has six stores in the UK, based in shopping destinations such as Manchester Trafford Centreat Newcastle Eldon Square and MetroCentre and Birmingham Bullring (photo above).

Likewise at London Westfield’s The White City and Town of Stratford shopping centers.

of Sephora the seventh store will open at Bluewater Shopping Center in Kent on November 27, while it is the eighth store will launch in Liverpool in the spring of 2025.

“We’re probably looking in the next two to three years to have at least 20 stores in the UK,” Motte said. The Times.

“I know we sometimes say that retail, and especially UK retail, has been a disappointment.

“My answer to that is always, ‘Boring retail is dead, but interesting retail is alive and really thriving.’

Motte added that Sephora “will never be number one in the UK in terms of size”, the publication reported, but that it hopes to become “the most loved” beauty brand.

Sephora debuted a tier-based loyalty program for UK customers this year in an attempt to strengthen its market position.

The beauty retailer is back in the UK market in 2023 after a break of 18 years.

Upon returning, said Sylvie Moreau, president of Sephora Europe and the Middle East Cosmetics business that British retail is “not for the faint of heart”.

She added: “The UK has some of the most engaged and savvy consumers in the world. It’s a big battleground, so we come humbly.”

Sephora has more than 3,000 stores in 35 countries.

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