Paras, an actor and influencer-turned-entrepreneur with a background in skincare, and Ankur, a data-driven expert with keen e-commerce insights, combined their unique strengths to create a brand that resonates with health-conscious consumers in the whole country.

“The Indian market was ready for a brand that wasn’t celebrity-driven and just made good products with no marketing frills,” recalls Paras. “We decided to combine Paras’ social media influence and skin care expertise with my experience in nutrition products,” adds Ankur.

On July 1, 2022, The Life of Studd Muffyn he was born. From selling their first range of nutraceuticals within minutes of launch to achieving a staggering €300m turnover in just three years, their journey has been nothing short of remarkable.

The discovery of Berberine

Among Studd Muffyn Life’s impressive range of products, their Berberine tablets stand out as a testament to their commitment to natural and effective health solutions. Berberine, a natural alkaloid found in plants such as gooseberry and Oregon grape, has been a staple in traditional Chinese and Ayurvedic medicine for centuries.

“We wanted to offer a product that could really improve people’s metabolic health,” explains Paras, now known as “India’s pyrite man” for his crystal-infused products. “Our berberine tablets are the result of extensive research and a deep understanding of natural wellness.”

Each Studd Muffyn Berberine tablet is a source of health benefits:

1. Berberine HCL (500 mg): The star ingredient known to regulate blood sugar levels and improve insulin sensitivity.

2. Gymnema Sylvestre extract (200 mg): A herb that helps reduce sugar cravings and supports healthy glucose metabolism.

3. Fenugreek Seed Extract (60 mg): Known for its ability to lower cholesterol and aid digestion.

4. Banana Leaf Extract: A unique addition that complements the metabolic benefits of the other ingredients.

A natural solution to modern health challenges

In today’s world of processed foods and sedentary lifestyles, metabolic health issues are on the rise. Studd Muffyn Life’s Berberine Tablets offer a natural solution to these modern challenges.

“We have seen incredible results from our customers,” enthuses Ankur, CFO and co-founder. “People report improved energy levels and weight loss. It’s not just a product, it’s a lifestyle change.”

From its humble beginnings with just 16 team members to now employing over 600 people, the brand’s growth reflects the efficiency of its products. At a valuation in excess of 2500 crores, Paras and Ankur remain grounded, focused on their mission to improve lives through natural wellness.

Studd Muffyn Life continues to innovate and expand with its flagship product – Berberine Tablets. For anyone looking to improve their metabolic health naturally, the brand’s Berberines offer a promising path forward—a testament to the power of chance encounters, perseverance, and nature’s remedies.

(This article is part of the DMCL Consumer Connect Initiative, a paid publication program. DMCL claims no editorial involvement and assumes no responsibility, liability or claim for any errors or omissions in the content of the article. The DMCL editorial team is not responsible for this work. content.)