close
close

Association-anemone

Bite-sized brilliance in every update

    • Renowned Italian group expands reach in Dubai’s competitive health and wellness market – News
    asane

    Renowned Italian group expands reach in Dubai’s competitive health and wellness market – News

    Online Niel Posted on

    Federico Lionello, Director, Marketing and Sales at Eurovo Group, addressed the competitive landscape, noting that competition in the region is fierce, with products available from around the world.

    Federico Lionello, Director, Marketing and Sales at Eurovo Group, addressed the competitive landscape, noting that competition in the region is fierce, with products available from around the world.

    The Eurovo Group made a significant impact at the Dubai Muscle Show, participating for the third time and successfully establishing itself in the Gulf markets, known for their potential in nutritional products.

    As a leader in egg-based innovations, Eurovo strengthened its position at this major fitness event, which took place from 25-27 October at the Dubai Exhibition Centre. The show attracted more than 400 companies and attracted 600 athletes and 38,000 visitors, serving as a key platform for experts and enthusiasts to explore the latest news in nutrition and wellness.


    “Our participation in the Dubai Muscle Show highlighted our commitment to the Gulf region, where we saw tremendous potential for protein products. Our experience in egg proteins has allowed us to offer innovative solutions tailored to the needs of athletes and health-conscious consumers,” said Federico Lionello, director, marketing and sales at Eurovo Group.

    Highlighting the unique qualities of their products, Lionello stated that “ProUp focuses exclusively on egg white proteins, which sets it apart from other products based primarily on whey. Our product is 100% egg white protein, which makes it naturally lactose free, which is perfect for those who are lactose intolerant. It’s also gluten-free, a significant distinction in the diverse protein market.”




    Federico Lionello addressed the competitive landscape, noting that competition in the region is fierce, with products available from all over the world. Unlike Europe or the US, where local products dominate, the Gulf market faces global competition.

    He recognized the challenge of managing this diverse competition, which requires catering to different nationalities and their specific needs. While this presents challenges, it also offers exciting opportunities.

    In the medium and long term, Eurovo Group aims to establish production in the region and distribute its products locally. This strategy will help reduce import costs from Italy and Europe, enabling lower prices and making healthier options accessible to those who currently cannot afford them. The company’s goal is to provide the best natural protein – egg white, while ensuring that it remains affordable.

    At the exhibition, Eurovo Group presented a dedicated stand showcasing its main brands highlighting the benefits of egg white protein. The company has invested significantly in research and development, creating innovative products that resonate with consumers. Eurovo aims to expand its reach in the Middle East market by collaborating with dedicated distributors to develop its network of specialist partners.

    The new product unveiled was a calcium and protein-rich egg white drink under the Le Naturelle brand, poised to transform the milk alternative market. The company also introduced its ProUp range, which includes dairy-free protein drinks with 20 grams of protein in various flavors, protein-rich pancakes, low-fat crunchy bars and pre-shelled hard-boiled eggs.

    Eurovo’s commitment to accessibility and affordability ensures that high-quality nutrition is available to all, enabling everyone to benefit from healthier choices.



    Online Niel
    View all posts

    You Might Also Like