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What are “Gay Halloween” costumes? Internet Trend Explained
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What are “Gay Halloween” costumes? Internet Trend Explained

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In the gay world, Halloween is the only night of the year when “chronically online” people. can dress up as a ghost, cowboy or fashion designer Queen of Melrose explaining how her grandmother converted from Catholicism to Jehovah’s Witnesses at a dysfunctional family dinner.

In the latest internet trend, people are showing off their hyper-specific Halloween niche costumes pop culture references. These elaborate outfits honor a wide range of material, including viral memes, song lyrics, reality TV scenes, celebrity interviews, AI-generated images and objects from movies. There really are no limits.

On X, formerly Twitter, posts open with the same signature phrase, “I hate gay Halloween, what do you mean you are” followed by a description of the costume, a photo of the costume, and a reference. Popular examples include Beyonce’s horsesTHE tired DW memes from the cartoon “Arthur” and tennis ball from the movie”Challengers.”

For Dylan Guerra, a 30-year-old writer and filmmaker from New York, finding the perfect costume to wear to his friend’s gay costume party is a mission.

His original concept, fusing “Madame Web“with”Survivor” contestant Amanda Kimmel, failed to materialize in time for his party. Instead, Guerra found a tattered green wig in his closet that reminded him of the fiasco Willy Wonka experience in Scotland that went viral earlier this year. And this is how she dressed up as the female Oompa Loompa performer.

“What makes it really fun is that it makes you feel like you’re in on the joke,” Guerra told USA TODAY on Tuesday. “There’s a bit of communal laughter in the niche. Finding the right pockets of cultural intersections to laugh at in what I think is the best celebration.”

Even as posts like Guerra’s, which has garnered nearly 140,000 likes on X, have gone viral on social media this year, niche costumes are nothing new.

From the Taco Bell article to the Four Seasons baby daddy: ‘Gay Halloween’ costumes stand out

Gabe Bergado, a 32-year-old editor and comedian from California, always goes out of his way for the holidays. He explained that while the concept of “gay Halloween” has been around for a long time, he’s excited to see it spiral into a new life form.

This year, he played the father in a child’s viral video excited for a trip to the Four Seasons Resort Orlando. In previous years it was “Last Gasp” challenge. from “Survivor,” a Pop Crave tweet and Chris Pine during the “Good Luck Darling” press tour. In 2018, he combined a The ultimate Taco Bell crunch wrap and Sarah Paulson as “The Supreme” in “American Horror Story: Coven.”

Whether it’s reconceptualizing two ideas or subverting popular internet moments, Bergado said he appreciates other people’s creativity.

“I straight up hate Halloween. Like, what do you mean you’re a nurse or a witch,” Bergado said mentioning another popular post. “It’s a super saturated world now on the internet, so everyone’s trying to find that thing that makes them a little bit different.”

The couple can embrace niche suits

Queer couples are also getting into the trend, including Motti, a 28-year-old New York-based comedian who goes by just their first name.

While their redheaded girlfriend, Britt Migs, was already planning to become a pop star Chappell RoanMotti wanted a suit that complimented hers. So they decided to be a passenger, referencing a line from the singer’s song “Casual.”

“I like making silly costumes, it’s not important for me to necessarily look good,” Motti said. “I wanted to challenge myself and I’ve never built a suit before, so I decided to go for it.”

Spending around $60, Motti transformed into a passenger seat using a black morph suit, car seat covers, thick cardboard poster, bubble wrap, frame hanging wire and a kart seat belt. They started creating the costume back in early August, and once the “gay Halloween” posts gained traction, it was clear how the couple would share it with the world.

“I think people end up mistaking everything that’s popular on the internet as a meme,” they said. “Like some of them are memes, but I think it cheapens them a little bit. People think a lot about it, and we’re kind of pulling niche references.”

Ultimate Gay Halloween Costume

Some spend months planning the perfect ‘gay Halloween’ costumes, but Holly West had less than a day to put together a costume for a party she was invited to at the last minute.

The 27-year-old theme park entertainer from western Ohio quickly chose to be the purple glitter-wearing young woman in the former platform’s viral video Vine. Using just the right shades of eyeshadow and glitter, as well as an Oscar-worthy child impression, West pulled off the look.

Despite the fact that it took guests a while to figure out what her costume was, her X post received over 3.6 million views. She explained that the niche costume trend became so popular because of the creativity of queer people.

“People in the LGBTQ community are very observant and know how to jump on a trend,” West said. “Some of the funniest people I know are gay, and I think a lot of online culture comes from the queer community.”

Posts about “gay Halloween” costumes are going viral online