A video captured from Tampa Bay Buccaneers quarterback Baker Mayfield The use of Zyn, a brand of nicotine pouches, during ESPN’s “Monday Night Football” is allegedly causing controversy.

“That nut The game was so stressful that Baker Mayfield had to give a Zyn,” one User X posted on Tuesday.

Although the Swedish product was introduced in 2014, nicotine pouches have more recently gained popularity, especially among young people. According to the Centers for Disease Control and Prevention (CDC) studynicotine pouches were the ones the second most popular form of tobacco children allowed to use. And medical experts say the highly addictive products can have negative health effectsespecially young people.

Zyn’s owners, the Swedish Match tobacco company, released a statement to TMZ saying: “Swedish Match values ​​its loyal consumers and encourages them not to display the product in any situation where someone under 21 could see it.”

USA TODAY reached out to Swedish Match on Friday but did not hear back.

It’s unclear whether Mayfield, who is 29, knew he was being reported as using Zyn, but that didn’t stop social media users from discussing the clip. Some users even brought up how this incident could lead to Mayfield being suspended Note ESPN years ago that, “The NFL has two rules when it comes to players using smokeless tobacco — don’t do it on the field or while doing television interviews.”

In the wake of the Mayfield incident, here’s what you need to know about Zyn and its owners, Swedish Match.

What is Zyn?

Introduced in 2014 by Swedish Match, Zyn is described as nicotine pouches that are “smoke-free, spit-free and come in a wide variety of flavors and strengths for a fresh experience you can enjoy anywhere, anytime,” according to the product. website.

When anyone visits Zyn’s website, they’ll be met with a disclaimer explaining how the company takes “the issue of underage use extremely seriously” and requires new visitors to go through a “strict vetting process of age”.

“It is not intended for use by minors, pregnant or nursing women, or people with or at risk of heart disease or high blood pressure,” the company’s disclaimer reads. “If you have a serious medical condition, please consult a healthcare professional before use. Keep out of reach of children. Use as directed.”

In addition to Zyn’s disclaimer, a warning at the top of the webpage reads: “This product contains nicotine. Nicotine is an addictive chemical.”

Zyn contains nicotine as a white powder, according to National Library of Medicine. Other ingredients in Zyn include food-grade additives, fillers, a stabilizer (hydroxypropyl cellulose), pH adjusters, noncaloric sweeteners and flavors, said the National Library of Medicine in Bethesda, Maryland.

Who is Swedish Match?

Swedish Match is a multinational tobacco company based in Stockholm.

“Swedish Match develops, manufactures and sells quality products with market-leading brands,” according to company website. “The company’s product segments are Smokefree, Cigars and Lights. The company’s largest markets are the US and Scandinavia. Swedish Match is a subsidiary of Philip Morris International.”

The company has operations in Sweden, Denmark, the USA, the Dominican Republic, Brazil, the Netherlands and the Philippines, Swedish Match’s 2021 Annual Report say. The company can also be traced back to the early 1900s and Swedish civil engineer Ivar Kreuger, also known as the “King of Swedish Matches”, according to Harvard Business School.

Between 1913 and 1932, Kreuger “built a small, family-owned match business into a $600 million global matchmaking empire,” the business school said.

“Despite the economic and political disruptions of the interwar period, Swedish Match had manufacturing operations in 36 countries, had monopolies in 16 countries and controlled 40 percent of the world’s match production,” according to the business school. “The Kreuger companies loaned more than $300 million to governments in Europe, Latin America and Asia in exchange for national matchmaking monopolies.”

Young people smoke less: A product is growing.

“It’s a bag full of problems”

In January, Senate Majority Leader Charles Schumer called on federal agencies to crack down on Zyn because of nicotine pouches that can pose a danger to teenagers who decide to use them as an alternative to e-cigarettes.

“It’s a bag full of problems — high levels of nicotine,” Schumer said during a news conference. “So today I’m sending out a warning to parents, because these nicotine pouches seem to lock their eyes on young children – teenagers and even younger – and then use social media to hook them.”

Schumer urged the Federal Trade Commission and the US Food and Drug Administration to investigate Zyn’s marketing and health effects.

Is Zyn safe?

Zyn, which is sold for about $6 in 3mg and 6mg doses, “delivers nicotine directly into the bloodstream through the lining of the mouth, rather than through the lungs,” according to the data. John Hopkins University.

“In many ways, the pouches are safer than other nicotine products on the market because they do not use tobacco leaves and therefore have fewer carcinogens,” said the research university in Baltimore, Maryland.

Despite being “safer,” Zyn is not without its risks, as it can be “addictive and can cause cardiovascular problems, gum damage, and nausea,” according to John Hopkins. Experts have also raised concerns about how easy Zyn is to hide and the variety of flavors it offers — including mint, coffee and citrus — that make it appealing to children, the university said.

This article originally appeared on USA TODAY: Baker Mayfield Accused of Using Nicotine Pouches: What Is Zyn?