In 2023, I wrote in Forbes.com about the hottest workplace trend in 2024— the “invasion” of Artificial Intelligence (AI). AI literacy continues to dominate workplace predictions for 2025. How would you like to have your own AI Avatar personal assistant to help you with your daily tasks for the next year? To some workers, this might sound strange or threatening, but DeepBrain AI is at the forefront of Avatar AI innovation, exploring how these digital counterparts can provide a consistent and engaging presence and bridge the gap in hybrid configurations.

Andy Bradshaw, CEO of SHLpredicts that in 2025 companies will foster a culture where people feel comfortable using AI to improve efficiency and customer service without seeing it as a threat. Integrating an AI avatar is becoming a transformational tool for maintaining team cohesion and ensuring seamless collaboration between remote and in-person employees as hybrid work environments become the norm.

I spoke to Bradshaw via email, who said: “Some employees will embrace this more easily than others, but to succeed, organizations need to balance small-scale experimentation with building a broader, AI-ready culture . AI will become dominant in the workforce, so it is essential to start learning now in a controlled environment.”

John Son, Global Marketing Manager at DeepBrain AI, offers two distinct AI avatar solutions, AI Studios and AI Human. “They are designed to enhance the hybrid work environment in many ways,” he explains. “AI Studios is an AI video generator that creates engaging avatar-driven content for various purposes, including corporate announcements, educational materials, marketing and social media. AI Human is a conversational solution that enables real-time interactive engagement. It is suitable for managing internal and external FAQs, conducting simulation training and facilitating role play exercises that support skill development.”

Son told me via email that there are three ways an AI avatar can enhance the hybrid and work experience. It provides a constant interactive presence, promotes a more connected and efficient workplace, and revolutionizes communication and collaboration across industries.

The AI ​​avatar provides a constant interactive presence

AI Studios empowers organizations to create personalized, avatar-driven videos that keep employees informed and engaged, according to Son. “Whether providing updates, training sessions or onboarding materials, these videos provide a visual and interactive environment that resonates with employees and delivers consistent information across teams,” he says. “This approach bridges the gap between in-person and remote communication, providing a familiar and trusted presence regardless of location.”

Son says AI Human is a real-time interactive solution that simulates human communication, giving employees a virtual assistant or colleague who is always accessible to answer questions, address FAQs or provide guidance. “In this capacity, AI Human enhances the hybrid experience by ensuring that employees have a constant source of support, fostering a sense of presence that transcends physical boundaries,” he suggests. “This on-demand accessibility contributes to a smoother, more fluid workflow, enabling teams to work collaboratively and efficiently, regardless of their location.”

AI Avatar promotes a connected and efficient workplace

Son describes how AI Studios improves workplace connectivity by creating high-quality video content for internal and external communications. “Using avatars to present information—whether it’s a new initiative, training content, or social media engagement—ensures messages are consistently communicated, visually engaging, and widely accessible,” he notes. “This capability enables organizations to maintain a consistent brand and message, supporting a connected workplace culture, keeping all employees, whether in the office or remotely, equally informed and aligned with company goals.”

AI Human supports connectivity and efficiency by acting as an interactive resource, effectively bridging communication gaps between teams and departments, Son points out. “Its ability to answer common questions, provide guidance and even run role-playing simulations improves operational efficiency by freeing up human resources for more complex tasks,” he adds. “This functionality not only supports daily interactions within teams, but also creates a unified and accessible workplace where employees can easily connect with each other and the organization as a whole, regardless of their physical location.”

Avatar AI is revolutionizing communication and collaboration

Son informs us that the potential for AI avatars to transform communication and collaboration across industries is vast. “With AI Studios, companies can create customizable, on-demand video content that communicates accurately and consistently,” he insists. “This technology lends itself to industries from corporate training and marketing to customer engagement, enabling organizations to produce professional, high-impact videos with ease.”

“As industries continue to adopt hybrid and remote work models, AI Studios will play a critical role in redefining how organizations communicate and connect with their audiences,” explains Son. “In contrast, AI Human serves as a conversational AI that improves customer service and internal training in ways previously unimagined.”

He gives as an example how Human AI can provide personalized assistance as a virtual agent in customer-facing roles. He describes how an AI avatar provides accurate information and handles frequently asked questions without the need for human intervention. “Within the organization, Human AI can facilitate training exercises, run simulations and provide real-time feedback, making it a powerful tool for skill development and employee engagement,” concludes Son. “As such, AI Human is poised to drive innovation across sectors, helping organizations build resilient, adaptable and globally connected workforces.”