Some retailers that sell emergency contraceptive pills are reporting soaring sales since Tuesday’s election.

Winx Health was founded in 2019 so women could order pregnancy tests online and avoid what founder Cynthia Plotch called “awkward” drugstore appointments.

After the US Supreme Court struck down federal constitutional protections for abortion in 2022, Winx expanded its offerings and launched its own emergency contraceptive pill called Restart.

“In the last 72 hours since this election was called, we’ve seen sales of Restart — our morning-after pill — increase 966 percent,” Plotch told Scripps News West Palm Beach on Friday. “One of the things that’s most interesting here, I think, is that we don’t see people buying single doses of this product. Women buy the value package. Buy in bulk”.

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Plotch said he didn’t have state-specific data yet, but 10 states had an abortion-rights measure on Tuesday’s ballot. Of the 10, Florida was one of three that rejected the measures.

Google search trends in Florida for the terms “birth control” and “Plan B,” a popular brand of emergency contraceptive pills, showed that both terms hit their highest level in a year on Wednesday — the day after elections.

But the trend isn’t that simple, Plotch said.

“I think it’s easy to look at search trends and say that everyone is trying to buy emergency contraception,” Plotch said. “In reality, when the abortion bans came into effect, we saw sales for Plan B, the leading brand here, drop 60 percent.

This according to a studies in JAMA Network Open, which blames part of this decline on the closure of family planning clinics providing emergency contraceptives in the wake of the abortion ban.

Emergency contraceptive pills do not induce abortions and are legal in all 50 states.

This story was originally published by Jamie Ostroff on Scripps News West Palm Beach.