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Pixels gain double-digit market share for the first time
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Pixels gain double-digit market share for the first time

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    Pixel 9 and Pixel 9 Pro XL next to Pixel 8 Pro.     Pixel 9 and Pixel 9 Pro XL next to Pixel 8 Pro.

Credit: Harish Jonnalagadda / Android Central

What you need to know

  • According to research firm Statcounter, Google Pixel’s market share doubled within a month.

  • The recent increase in Pixel market share can probably be attributed to the success of the Google Pixel 9 series.

  • Additionally, Counterpoint reports that shipments of Google phones are up 20% year-over-year on the back of the Pixel 9 series.


The Google Pixel 9 serieswhich includes four phones at different price points, received rave reviews from the media when it launched in August. However, this is not always an indication of how a range of flagship phones will resonate with consumers. A variety of factors can determine whether a phone is successful, even if the hardware and software are both excellent.

Well, a pair of reports from two research firms suggest that the Google Pixel 9 was a success no matter how you look at it. Counterpoint research result from the third quarter of 2024 revealed that Google’s smartphone shipments grew by 20% year-over-year. For reference, the Pixel 9 series debuted nearly two months earlier in 2024 than the Pixel 8 series in 2023. Google shipments accounted for just four percent of total phone shipments in Q3 2024.

“The Pixel 9 series only had a launch this year, starting in late August with the Pixel 9 and 9 Pro XL, followed by the 9 Pro and 9 Pro Fold in early September,” said Maurice Klaehne, senior analyst at Contrapunct. in a press release “We expect GenAI smartphones to perform well in Q4 as more software updates are released for both iOS and Android.

Pixel 9 Pro XL rear view on colored backgroundPixel 9 Pro XL rear view on colored background

Pixel 9 Pro XL rear view on colored background

Counterpoint also revealed that Pixel 9 Pro XLthe largest of Google’s new flagships, was in the top ten best-selling premium phones in Q3 2024.

However, it is Statcounter’s market share figures from October 2024, which gives us a better idea of ​​the performance of the Pixel 9 series. The market share of Google’s mobile carriers in North America is 12.4% in October 2024, which is the first time that the market share of of the company’s smartphones has crossed into double-digit territory. More importantly, it increased from 4.76% in September 2024 to 12.4% in October 2024. This kind of jump in the span of one month signals that the Pixel 9 series is finding immense success.

Google’s apparent winner in the Pixel 9 is great news for Android as a whole. There is growing skepticism that Samsung, which recently apologized for failing to innovatemay disrupt Apple’s stronghold on the North American premium phone market. The increase in market share that Google gained last month could be a reason for optimism that it, not Samsung, can challenge the iPhone.

google pixel 9 square renderinggoogle pixel 9 square rendering

Google Pixel 9

The Google Pixel 9 is a great Android smartphone with tons of AI features and it’s flying off the shelves, according to two new reports.