Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Ltd) has secured exclusive media rights for all ACC tournaments from 2024 to 2031, the Asian Cricket Council (ACC) announced on 22 November.

The deal includes coverage of all editions of the Men’s and Women’s Asian Cups, the Men’s and Women’s Under-19 Asian Cups and the Men’s and Women’s Emerging Teams Asian Cups.

In a press release, ACC said the partnership provides the financial resources needed to drive development programs in all member countries.

Jay Shah, Chairman of the ACC, said: “The substantial increase in the value of the rights will enable the ACC to channel significant resources into core programmes, infrastructure development and talent pathways, particularly for the associated nations. This collaboration will drive the continued growth of cricket in Asia.”

Gaurav Banerjee, MD & CEO of SPNI said, “We are excited to bring these action-packed tournaments, which will also include matches from India and Pakistan, to our viewers for the next 8 years. The ACC tournaments have created unforgettable moments and set the stage for the most intense cricket rivalries in Asia. We look forward to sharing the excitement and spirit of these matches with cricket fans.”

According to ACC, the deal highlights the global demand for ACC Asia’s brands as the current media cycle has grown by more than 70% compared to the previous media rights cycle.