PRESS RELEASE

YFE expands MENA presence with SAWA Rights Management

Your Family Entertainment AG and SAWA Rights Management announce exclusive distribution partnership, expansion of Fix&Foxi and RiC.today channels in the MENA region

Munich, 20 November 2024

Your Family Entertainment AG (YFE) is pleased to unveil a new strategic partnership with SAWA Rights Management, giving them exclusive rights to distribute the beloved Fix&Foxi Channel and, for the first time, family favorite RiC.today in the MENA region. This exclusive collaboration will bring YFE’s celebrated programming into homes, hotels and family venues, with SAWA Rights Management distributing both channels to the region’s telcos and hospitality industry.

Pioneering family entertainment in MENA
This landmark agreement propels YFE’s growth ambitions, making its globally valued content accessible to millions more families in the Middle East and North Africa. Fix&Foxi Channel, available in English and Arabic, and RiC.today in English and German are designed to delight audiences of all ages, reflecting YFE’s commitment to providing reliable, high-quality family entertainment that is both engaging and and educational.

Fix&Foxi: a timeless favourite
For generations, Fix& Foxi has captivated young viewers and families alike with its unique blend of animated adventure and family-focused content. Known for blending fun with learning, Fix&Foxi reaches over 130 networks worldwide and enjoys a loyal international following. Its universal appeal and educational value make it a perfect fit for MENA’s telecommunications and hospitality sectors.

RiC.today: Learning by laughing – a new addition to MENA
Marking its debut in the MENA region, RiC.today, a language learning choir is set to bring diverse and engaging programming to a wide audience. With its unique blend of entertainment, lifestyle and educational content, RiC.today has become a favorite among families looking for reliable programming. The channel will be available in English and German, enabling telcos and hospitality providers to deliver premium, family-oriented content that resonates with diverse audiences.

A visionary collaboration
“We are delighted to partner with SAWA Rights, a distinguished partner in content distribution for the Middle East and globally,” said Armin Schnell, Executive Vice President Sales of Your Family Entertainment AG. “SAWA’s experience and dedication to quality make it the ideal representative to bring Fix&Foxi and RiC.today to new audiences. Together, we’re opening the doors to trusted, family-friendly programming that families and kids can enjoy and learn from.”

YFE’s strategic orientation: a capital investment for digital transformation
This partnership is just one part of YFE’s broader strategy to lead digital transformation and leverage AI-based innovations in the entertainment industry. To fuel this growth, YFE is planning a capital raise aimed at accelerating the deployment of advanced digital platforms and AI-enhanced tools. This investment will ensure YFE remains at the forefront of creating, curating and distributing premium family entertainment around the world, strengthening its commitment to providing enriching experiences for families everywhere.

“SAWA is delighted to partner with YFE Network to bring Fix&Foxy and RiC. today channels to the MENA region. This collaboration underlines our commitment to our customers by continuously expanding our channel portfolio, offering our customers over 300 unique TV channels from around the world. By securing these exclusive rights, we not only enhance our offerings, but also set a new standard for family and children’s entertainment in the region, which aligns with our mission to continuously expand our portfolio with premium content that resonates with viewers of all ages.” – said Ali Ajouz, CEO of SAWA Rights Management.

About Your Family Entertainment AG (YFE):
Munich-based German company Your Family Entertainment AG (WKN: A161N1, ISIN: DE000A161N14, abbreviation: RTV) (YFE) is a leading producer and distributor of high-quality children’s and family programming. YFE owns and operates one of the largest independent channel libraries in Europe. Every piece of content is meticulously curated to be educational, entertaining and non-violent. Further expanding its offerings, YFE powers the globally recognized pay TV channel “Fix&Foxi TV”the free one”RiC TV”and a multitude of mobile and digital channels. In December 2021, YFE celebrated a strategic alliance by welcoming Kartoon Studios (NYSE: TOON) as a major shareholder, creating a solid path to a global “Content with Purpose” collaboration.

About Fix&Foxi TV
Fix&Foxi TV is Europe’s award-winning channel for kids and the whole family – hosted by the adorable and famous twin foxes. Fix&Foxi TV shows an optimal combination of educational content and pedagogically valuable entertainment, as well as monthly highlights and first broadcasts with its 24-hour schedule. All programs on Fix&Foxi TV are high quality, non-violent, entertaining and therefore guaranteed ‘kid-safe’ and ‘brand-safe’.

About RiC.today
RiC.today is the English and German language learning channel of Your Family Entertainment AG, which is specially designed to teach English to children and young people in a fun way. With a combination of educational programs and entertainment content, RiC.today supports language acquisition in a playful way and is aimed at families who want to introduce their children to English from an early age.

About SAWA Rights Management (“SAWA Entertainment”)
Based in Dubai, United Arab Emirates, SAWA rights management is part of SAWA ENTERTAINMENT group, a premiere content distribution company offering over 300 TV channels and thousands of hours of VOD content. SAWA specializes in providing content of various genres, including news, entertainment, educational and sports, to broadcasters, pay TV platforms, IPTV/OTT networks, telecom operators and the hospitality industry in MENA, Europe, Asia, Africa and LATAM . .

Media Contact Family Entertainment AG:
Laurence Robinet
Tuerkenstrasse 87
80799 Munich
Germany
Phone: +49 (0) 89 99 72 71-0
Email: [email protected]

www.yfe.tv

SAWA Rights Management media contact:
Shaimaa Awad
Email: [email protected]
M: +971508477366

www.srmtv.com
www.sawaentertainment.com