Section 18 empowers the Central Authority to regulate matters related to violation of consumer rights, unfair trade practices and false or misleading advertisements prejudicial to the interests of consumers.

Conditions under which advertisements will be considered misleading

These guidelines state that coaching centers that engage in deceptive advertising practices such as making false claims about course offerings, faculty credentials, fees, and refund policies will be held accountable.

In addition, advertising exaggerated success rates such as guaranteeing job security or a high rank in exams or falsely representing the quality of services and facilities will be considered misleading.

Further, coaching centers that create a false sense of urgency or scarcity pressuring potential students to take immediate decisions also come under the purview of misleading advertising.

Obligations of each person involved in coaching

First, they are required to disclose important details such as the rank secured by the candidates, the name and duration of the course and whether the course is paid for.

In addition, advertisements must include photographs of candidates and any disclaimers or important information must be prominently displayed. The disclaimer font and key details should match that used for the claims in the ad.

In addition, coaching centers are required to accurately represent their services, facilities, resources and infrastructure without exaggeration.

If applicable, they must clearly indicate that their courses are recognized and approved by the relevant authorities such as the Indian Council for Technical Education (AICTE) or the University Grants Commission (UGC).

Another important obligation is that the coaching centers should make an effort to engage with the National Consumer Helpline for consumer support.

Finally, coaching institutions are prohibited from using a candidate’s name, photograph, testimonial or videos in advertisements without their written consent, which must be obtained after candidate selection.

Notification to the Central Authority for Consumer Protection

Date – 13.10.24

Click here to read / download instructions