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Tulah: A 0 million wellness revolution in Kerala
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Tulah: A $100 million wellness revolution in Kerala

In today’s fast-paced world, the need for mental, physical and emotional well-being has never been more urgent. Our latest project, Tulah, a $100 million wellness sanctuary in Kerala, India, is designed to redefine what it means to live a balanced and complete life.

We have always sought projects that combine innovation with significant impact on society, and Tulah embodies this vision, combining the precision of modern medicine with the healing power of traditional therapies to create a transformative experience of well-being.

Tulah is not just a luxury retreat; is an integrated wellness destination that addresses the entire spectrum of human health. It is based on the Tulah Index, a unique measure of the health of the body, mind and spirit. This index reflects the key components of optimal longevity and quality of life, emphasizing both prevention and cure. Tulah seeks to restore balance by integrating ancient practices such as Ayurveda, yoga and meditation with advanced medical treatments, creating a sanctuary for healing amidst the tranquil Kerala landscape.

The idea for Tulah gained greater relevance during the pandemic, when the world’s health systems were under intense pressure, highlighting the need for a more holistic and integrated model of care. In response, Tulah has leveraged clinical insights to drive wellness innovation, with research and studies on chronic health conditions already showing promising results. This approach ensures that each guest receives personalized care that combines modern medicine with time-tested healing practices. Tulah’s model is built on the principle that true health is a lifelong journey—one that integrates both scientific and traditional approaches to wellness.

Our philosophy is based on three pillars: sustainability, positive disruption and societal impact. True wellness, we believe, must extend beyond individual health and embrace environmental wellness. The center has been designed with eco-conscious practices, from sustainable architecture to the use of eco-friendly products, ensuring a minimal impact on the environment. As the demand for sustainable well-being grows, Tulah is a testament to how business and environmentally responsible practices can go hand in hand.

In addition to sustainability, Tulah is about positive disruption. We challenge the traditional norms of the wellness industry by encouraging innovation and driving transformative change. Our goal is not only to provide a world-class wellness experience, but to change the global conversation about health. We want to move away from temporary fixes and encourage a more integrated, long-term approach to wellbeing. The impact of this disruption is not just business-oriented; it is about creating a new societal framework for understanding health and well-being, one that is holistic, inclusive and sustainable.

The urgency of this new model is underscored by alarming global health statistics. Today, 744 million people suffer from diabetes, 2.64 billion suffer from loneliness, 700 million have high blood pressure and 3.12 billion suffer from high cholesterol. In addition, 1.1 billion people struggle with obesity and over 3 billion have thyroid problems. These staggering numbers highlight the critical need for preventive care and integrated health solutions – areas in which Tulah excels.

By offering a blend of modern diagnostics and traditional therapies, we offer a holistic solution to these widespread health challenges.

Tulah’s approach focuses on four key areas to make a significant impact on global health. First, preventive care is at the forefront of our mission, using advanced diagnostics and personalized health plans to identify potential health risks before they escalate. This proactive approach emphasizes longevity and quality of life rather than just treating symptoms.

Second, we place a strong emphasis on the mind-body connection, recognizing the growing global mental health challenges. Through practices such as yoga, meditation and mindfulness, we help guests achieve mental clarity and emotional balance, promoting both physical and emotional well-being.

As we’ve already mentioned, our commitment to sustainability remains steadfast.

Finally, we believe inclusive Wellness is essential, offering customized programs for various demographics, including seniors, families and professionals. Our aim is to make wellness accessible to all, ensuring that it is not a luxury, but a fundamental right for everyone, regardless of age or background. Through these four pillars, Tulah is reshaping the future of health and wellness.

Tulah is also uniquely positioned to meet the needs of younger, health-conscious generations, particularly Gen-Z and millennials. These groups demand more from wellness spaces, looking for authenticity, innovation and experiences that align with their values. They seek welfare that is not only efficient, but also sustainable and socially responsible. Tulah is designed to cater to this dynamic demographic by providing a space where technology, ancient healing practices and sustainability intersect, creating a holistic health experience that resonates with their values.

As we prepare to open Tulah in Kerala, I invite individuals – especially young innovators, change-makers and wellness enthusiasts – to join us on this transformative journey. Tulah is more than a wellness space; it is a movement that envisions a future where wellness is not a luxury, but a fundamental right. We are creating a space where health is approached as a life-long transformative activity, one that brings lasting benefits to individuals, communities and the planet. Combining innovation, sustainability and holistic care, Tulah is setting the stage for a new chapter in global health – a future where wellness becomes an integral part of everyday life, creating lasting positive change for years to come.

You can learn more about the health and wellness industry at the India Global Forum Middle East and Africa 2024 (November 25-27). Log in to www.indiaglobalforum.com to find out more. Join the conversation