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CNN posts its weakest rating in a critical demo in 24 years on Tuesday
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CNN posts its weakest rating in a critical demo in 24 years on Tuesday

CNN had its lowest Tuesday audience in 24 years this week among the most coveted demographics of advertisers.

CNN averaged just 61,000 viewers in the critical adults 25-54 demographic on Nov. 11, its lowest Tuesday audience since June 27, 2000, when former President Bill Clinton he lived in the White House.

CNN also had its worst turnout during daytime programming in a decade on Tuesday as the struggling network managed just 60,000 average demo viewers from 9 a.m. to 5 p.m. ET for its worst non-holiday weekday rating since 2014.

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cnn building

CNN averaged just 61,000 viewers in the critical adults 25-54 demographic on November 11, its lowest Tuesday audience since June 27, 2000. (Elijah Nouvelage/Bloomberg via Getty Images)

CNN failed to gain viewers despite President-elect Donald Trump’s victory over Vice President Kamala Harris. The news has barely slowed since Trump made history by becoming only the second president ever to win non-consecutive terms, with the Harris concession, stories about his cabinet picks and the ugly blame game of the Democratic Party running the cycle.

But the non-stop flow of breaking news it didn’t help CNN.

Since Election Day, CNN has averaged just 403,000 viewers daily, compared to 2.2 million for Fox News. CNN has an even smaller share of the cable news audience in prime time from 8-11 pm ET, as the struggling network managed just 483,000 total viewers on Election Day, compared to 3.4 million for Fox News.

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Daniel Lurie on CNN

CNN’s Erin Burnett interviews San Francisco Mayor-elect Daniel Lurie after his victory over London Breed. (CNN screenshot)

When it comes to the key demo, CNN averaged just 86,000 critical viewers today, compared to 321,000 for Fox News. During primetime, CNN averaged 112,000 viewers in the demo, compared to 496,000 for Fox News.

CNN didn’t do particularly well on election night either. The struggling network had a smaller audience between 8 and 11 PM ET than Fox News Channel, MSNBC, ABC and NBC for coverage of the biggest news event of the year.

Rating issues come as CNN staffers are gearing up for significant budget cuts and layoffs that could affect the entire network in the coming months.

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