Friday, November 8, 2024

Political ads saturated television in the weeks leading up to the presidential election, but they didn’t have much of an impact on most voters.

The latest telephone and online survey by Rasmussen Reports shows that 46 percent of likely U.S. voters say that in terms of how they voted in this year’s presidential election, TV ads for or against either candidate did not influence them not at all Another 29 percent say TV ads didn’t have much influence on their presidential vote. Fourteen percent (14%) say TV ads had some influence on how they voted, but only nine percent (9%) say such ads had a big influence on their presidential choice. (To see the wording of the survey question, click here.)

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The survey of 1,750 likely US voters was conducted November 4-6, 2024 by Rasmussen Reports. The margin of sampling error is +/- 2 percentage points with a 95% confidence level. Field work for all Rasmussen Reports polls is conducted by Pulse Opinion Research, LLC.

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We conduct public opinion polls on a variety of topics to inform our audience about news events and other topics of interest. To ensure editorial control and independence, we pay for surveys ourselves and generate revenue through the sale of subscriptions, sponsorships and advertising. Nightly polls on politics, business and lifestyle provide the content to update the Rasmussen Reports website several times each day. If it’s in the news, it’s in our polls. In addition, data units a newsletter updated daily and various media institutions in the country.

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