With an impressive career spanning some of the world’s most glamorous destinations, Lund’s journey has shaped his unique approach to the guest experience. Now it’s back with a mission to bring a blend of luxury, relaxation and authentic island charm to Bali’s hospitality scene.

“Bali is where lifestyle and inspiration meet,” he said. “The energy here, combined with the stunning scenery, inspires me to explore and live life to the fullest.”

Lund also found the landscapes of Bali to be the perfect backdrop for his passion for running. He enjoys scenic drives of sun-kissed beaches and lush rice fields at sunrise, immersing himself in the natural beauty of the island.

“Running here is something special,” he said. “The combination of nature and island vibes are simply unbeatable. Bali offers an active, stylish and perfectly balanced lifestyle.”

In his new role at Cross Paasha Bali Seminyak and Cross Vibe Paasha Atelier Bali Kuta, Lund wants to offer more than just a luxury stay; he wants guests to experience something truly unique.

“Today’s guests want more than just a place to crash, they want an experience that combines comfort with authenticity,” he explained. “I aim to combine lifestyle service, local charm and a touch of indulgence in every stay.”

Lund also said that joining Cross Hotels & Resorts feels like “stepping into an exciting new chapter.”

“I’m excited to work with Evan Burns and the incredible team in Indonesia to continue to push the envelope and deliver unforgettable guest experiences.”

Burns, Country Director of Cross Hotels and Resorts in Indonesia, said Lund is “a visionary who fits perfectly with the ethos of Cross Hotels and Resorts”.

“His commitment to creating elegant and personalized experiences is exactly what our properties in Bali need. Anders understands what today’s travelers want and has the creativity to deliver it with flair.”

Under Lund’s leadership, the journey for Balinese hospitality is clear: refined, lifestyle-driven experiences.

“Guests want unique adventures that capture the essence of the destination. I am committed to ensuring that our properties lead the way, ensuring that comfort meets exceptional service.”

With Lund back on the Island of the Gods, Cross Paasha Bali Seminyak and Cross Vibe Paasha Atelier Bali Kuta are set to become the go-to spots for anyone looking to immerse themselves in a stylish and immersive Bali experience.