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How 5 key groups voted in the 2024 election, according to AP VoteCast data
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How 5 key groups voted in the 2024 election, according to AP VoteCast data

WASHINGTON (AP) — Donald Trump won PRESIDENCY after sticking closely to his core voter base and slightly expanding his coalition to include more groups that have traditionally been part of the Democratic base. That finding comes from AP VoteCast, a large survey of more than 120,000 voters across the country that shows what issues mattered to voters in this election.

Trump picked up a small but significant share of black and Hispanic voters and made narrow gains with men and women. While Trump has dropped parts of the Democratic coalition, Vice Pres Kamala Harris she was unable to make enough of her own earnings. Trump was able to lock in his traditionally older, white voter base and slightly widened his margins with other groups in a winning coalition.

A look at how five key demographics voted, according to AP VoteCast.

The majority of Trump voters were white, a trend that has continued into 2020

Slightly more than 8 in 10 Trump voters in this election were white, about in line with 2020. About two-thirds of Harris voters were white, and that was largely in line with the president Joe Biden his coalition in the last election. White voters make up the largest portion of the voting electorate in the United States and have not changed their support significantly nationally compared to 2020.

A majority of white voters cast their ballots for Trump, unchanged from the 2020 election that he narrowly lost. About 4 in 10 white voters supported Harris, which is about the same as Biden received in 2020. White voters were also more likely to support Trump over Harris and Biden in Pennsylvania, Michigan and Wisconsin, even though Trump lost those states in 2020.

Trump’s share of black voters rose slightly, driven largely by younger men

Trump managed to make slight inroads with black voters nationally, who made up about 1 in 10 voters nationwide.

Nationally, about 8 in 10 black voters supported Harris. But, that was down from about 9 out of 10 in the last presidential election that went for Biden.

Trump doubled his share of young black people — which helped him become part of the Democrats’ key voting bloc. About 3 in 10 black men under the age of 45 went for Trump, about double the number he got in 2020.

Slightly more Hispanic voters supported Trump in 2020

While Harris won more than half of Hispanic voters, that support was down slightly from the roughly 6 in 10 Hispanic voters Biden won.

Hispanic voters were more open to Trump than they were in 2020. About half of Latino men voted for Harris, down from about 6 in 10 who went for Biden.

Narrow gains with women benefited Trump

Trump enjoyed narrow gains among both men and women, with Harris performing modestly compared to Biden in 2020.

Harris had an edge among women, winning 53 percent to Trump’s 46 percent, but that margin was slightly narrower than Biden’s. Biden won 55% of women, while 43% went for Trump. His support remained steady among white women — slightly more than half supported him, similar to 2020.

Trump saw modest growth with men

Trump made a similar gain among men, with a modest change increasing his lead.

Changes by gender were concentrated among younger voters, as well as black and Latino voters. White cross-gender voters and older cross-gender voters voted similarly in 2024 as they did in 2020.

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AP VoteCast is a survey of the American electorate conducted by NORC at the University of Chicago for Fox News, PBS NewsHour, The Wall Street Journal and the Associated Press. The survey of over 120,000 voters was conducted over eight days, ending with the closing of the polls. The interviews were conducted in English and Spanish. The survey combines a random sample of registered voters drawn from state voter files; self-identified registered voters using NORC’s probability-based AmeriSpeak panel, which is designed to be representative of the US population; and self-identified registered voters selected from online non-probability panels. The margin of sampling error for voters is estimated to be plus or minus 0.4 percentage points. Find more details on the AP VoteCast methodology at