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Meet Zhang Yiming, the ultra-private billionaire behind TikTok, who is now the richest person in China
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Meet Zhang Yiming, the ultra-private billionaire behind TikTok, who is now the richest person in China

ByteDance founder Zhang Yiming is now China’s richest man.Visual China Group via Getty Images; Ruobing Su/Business Insider

  • Zhang Yiming has built a fortune of $49.3 billion since co-founding ByteDancethe Chinese tech giant behind TikTok.
  • Zhang is extremely private and little is publicly known about his personal life.

The widespread popularity of TikTok not only created a new generation of social media stars, but also helped name China’s richest man.

Zhang Yiming, a 41-year-old software engineer who founded the app’s parent company ByteDance, now has a net worth of $49.3 billion, according to the data. 2024 Hurun China Rich Listwhich documents the country’s richest people.

Zhang is an extremely private person and little is publicly known about his personal life. However, recently he was brought back into the limelight after being named on the list as the richest person in China.

After running ByteDance for nearly a decade, Zhang he resigned as CEO in 2021, he told employees that he is “not very social, preferring solitary activities like being online, reading, listening to music and thinking about what might be possible.”

“The truth is that I lack some of the skills that make an ideal manager,” Zhang said at the time, according to Reuters, saying he would be a better help to the company in a role that does not involve directly managing people.

Here’s what we know about his career rise and life:

Zhang was born in 1983 in Fujian Province, China.

Zhang was born in 1983 in China

Zhang is 41 years old. VCG/VCG via Getty Images

Zhang’s parents worked as civil servants, conformable to Bloomberg.

Its name is based on a Chinese proverb about “surprising everyone with a first try,” South China Morning Post reported.

He married his college sweetheart.

He married his college sweetheart.

Nankai University is located in Tianjin, northern China. Zhang Peng/LightRocket via Getty Images

Zhang graduated from Nankai University in 2005, where he began studying microelectronics before switching his major to software engineering, according to the South China Morning Post.

Zhang’s first job after college was at a digital travel booking company called Kuxun.

Zhang

Zhang says the lessons he learned from his first job after graduation helped him build ByteDance. Inspirsiku TV/YouTube

Zhang said he started out as an engineer but ended up being in charge of 40 to 50 people by his second year at the company, according to SCMP. He credits that job with teaching him the sales skills he later used to grow ByteDance, including learning “what sales are good sales.”

According to the report, Zhang learned the value of pursuing excellence during his first job at Kuxun, he told ByteDance employees.

“At that time, I was responsible for the technology, but when the product had problems, I actively participated in the discussion of the product (plan),” Zhang said, according to the newspaper. “A lot of people say it’s not what I should be doing. But I mean: your sense of responsibility and your desire to do things well will lead you to do more things and gain experience.”

Zhang also worked at Microsoft before founding ByteDance, the South China Morning Post reported.

Zhang founded TikTok’s parent company in 2012.

Zhang founded TikTok

Headquarters of Beijing Bytedance Technology Co Ltd, in Beijing, China. Reuters/Stringer

The company owns several social networking applications operating in China. It launched a WeChat rival called FlipChat and a video messaging app called Duoshan in 2019.

Zhang and ByteDance’s first product was a news aggregation app called Toutiao.

Zhang and ByteDance

An announcement for Bytedance’s news feed aggregation app Toutiao. Zhang is not pictured. Reuters/Stringer

Zhang wanted to create a news platform whose results were powered by artificial intelligence, separate from China’s search engine Baidu.

“We push information, not through queries, through news recommendations,” Zhang said Bloomberg in 2017.

Despite his focus on news, Zhang said Bloomberg’s Lulu Yilun Chen and Mark Bergen in 2017 that ByteDance has none journalists on his staff like many other social networks.

“The most important thing is that we are not a news business,” Zhang said Bloomberg. “We are more like a search business or a social media platform. We do very innovative work. We are not a copycat of an American company, both in product and in technology.”

Zhang launched ByteDance’s most successful app — TikTok — under the name Douyin in September 2016.

Zhang launched ByteDance

TikTok was launched under the name Douyin. Images SOPA/Getty Images

TikTok is one of the most popular social networks among American teenagers and has over 170 million users in the US as of September 2024, the company say.

Zhang was known for making his own TikToks — and asking his senior employees to do so as well.

Zhang was known for making his own TikToks — and asking his senior employees to do so as well.

Zhang said he asked management to create their own TikToks and get a certain number of likes, otherwise he would ask them to do push-ups. VCG/Getty Images

“For a long time, I only watched TikTok videos without making them myself, because it is mainly a product for young people,” Zhang said, according to the publication. South China Morning Post. “But later we made it mandatory for all members of the management team to make their own TikTok videos and they have to earn a certain number of ‘likes’. Otherwise, they must do push-ups. It was a big step for me. “

Zhang’s leadership style is “soft-spoken but charismatic, logical but passionate, young but wise,” according to Kai-Fu Lee of Time Magazine.

Zhang stepped down as CEO of ByteDance in 2021.

Zhang resigned as ByteDance

Zhang said he wants TikTok to be successful globally. Shannon Stapleton/Reuters

Zhang he resigned as CEO in 2021, saying he “lacks some of the skills that make an ideal manager” and would be a greater asset to the company in a non-management role.

Zhang wants the app to continue to grow overseas, saying he hopes his ByteDance will be “as boundless as Google,” according to him. South China Morning Post.

“We have to work harder, we have to be even more perfectionists,” Zhang said, according to SCMP. “Just as there was an international division of labor in the industrial age, there is also an international division of labor in today’s information age. Chinese entrepreneurs also need to improve their own capabilities as they globalize,” he said.

However, TikTok’s ownership by a Chinese parent company and its growing influence in the US has raised concerns among US regulators.

However, TikTok

The law requires TikTok’s Chinese parent company to drop it, or the app risks being banned in the US. Celal Gunes/Anadolu via Getty Images

Zhang became a billionaire thanks to the success of TikTok and the wider ByteDance.

Zhang became a billionaire thanks to the success of TikTok and the wider ByteDance.

Zhang Yiming is the richest person in China today. Visual China Group via Getty Images

Forbes first declared Zhang a billionaire in March 2018, estimating that Zhang was worth $4 billion.

On an annual basis Rich list of Hurun China for 2024, he was listed as the richest person in the country, with an estimated net worth of $49.3 billion.