Court TV has entered into an agreement with artificial intelligence company Veritone to store and monetize its extensive library of archival legal content.

The channel, founded in 1991, boasts comprehensive coverage of many of the most significant historical trials in US history.

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Using Veritone’s “Digital Media Hub,” Court TV content will now be easily accessible to network affiliates, media professionals, partners and legal institutions.

“The interest and demand right now for, frankly, sensational legal cases is at an all-time high, and Court TV is the absolute leader there,” Veritone CEO Ryan Steelberg told Deadline. “I think this will be a big win for them and we’re honored to be a part of it as a technical partner.”

Veritone will also license Court TV content to filmmakers, documentarians and podcasters in an effort to “capitalize on new revenue opportunities by bringing its unique content to an even wider audience,” the company says.

This marks a continued effort by Veritone to step into the film and television industry, according to the company signed with top talent agency Creative Artists Agency to store customers’ digital assets. Through the agreement, the company created what it called “CAAVault” – a synthetic media vault that will store all intellectual property related to the name, image and likeness of all CAA talent. These include digital scans and voice recordings.

“We felt that we shouldn’t be viewed as an adversary, as an AI company, but as a partner,” Steelberg said, adding that the CAA deal was a “good decision” because it puts both sides on both sides. on the cusp of a “transformation” in the entertainment industry.

Perhaps in a sign of the times, even unions are seeking deals with AI companies. SAG-AFTRA has announced more this yearwhich allow members to work with these companies to license their own digital replicas on terms the syndicate deems appropriate.

Steelberg says continuing to do business with Hollywood AI companies will require “education for all parties,” as many are still wary of the technology’s place in the industry.

“As we saw with CGI and some of the earlier computer graphics technologies, the industry has grown significantly since that time period,” he said. “Are there areas that will be disproportionately affected? Sure. Can we all predict exactly how the industry will change from a workforce perspective? Not necessarily, but I think if we work together, we should all expect a bigger ecosystem here in the next few decades.”

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