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Where to buy merchandise, find rideshare services for Eras Tour in Indianapolis
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Where to buy merchandise, find rideshare services for Eras Tour in Indianapolis

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Taylor Swift will take the stage in Indianapolis for The Eras Tour in a week. Are you ready for this?

Before the opening night of the Eras Tour downtown, Swifties can purchase merchandise, participate in downtown activities, and enjoy a laid-back Swift City.

Here’s everything you need to know before the tournament.

When will the Eras Tour merchandise be available?

Exclusive tour merchandise will be available for purchase starting Wednesday at 10am

Merchandise stands will be set up in the Convention Center, in Hall I, right in front of Lucas Oil Stadium. Fans will be able to queue inside to make their purchases at these times:

  • Wednesday, 10 am to 8 pm
  • Thursday, 10 am to 8 pm
  • Friday, noon to 8 p.m
  • Saturday, noon to 8 p.m

Those without concert tickets can purchase merchandise on any of the four days.

Merchandise will also be for sale on all levels of Lucas Oil Stadium on all three concert nights.

Eras Tour merchandise includes exclusive city hoodies, t-shirts and posters. Fans can check out online merchandise options before the grandstands open.

More: Your Guide to Taylor Swift in Indianapolis for Eras Tour Shows

When will Lucas Oil Stadium open?

The box office will open at 14:30 on the day of the concerts only for ticketing. Doors will open at 4:30 p.m. and the concerts will begin at 6:45 p.m., as scheduled Lucas Oil Stadium website.

What can you bring to Taylor Swift concerts at Lucas Oil?

Water bottles, even those that are empty, are prohibited.

What bags can you bring to Taylor Swift concerts?

Backpacks are prohibited, even transparent backpacks.

What are the transportation options after the concert?

Expect heavy traffic and long waits for rideshare services after concerts, which usually end after 11pm

For those staying downtown, skywalks connect from the convention center to many hotels.

Where can I find rideshare?

A ride pickup area will be located outside the north end of the stadium on South Street between Missouri and West Streets from 10:00 PM to 1:00 AM.

There will be a parent pick-up area at a lot near Delaware and South streets between 10:00pm and 1:00am

What events will be downtown for Taylor Swift weekend?

Non-ticketed fans will have plenty of activities to keep them occupied with over 50 Eras Tour events outside the stadium.

The Indy Arts Council staffs 13 downtown locations with activities, including SPARK on Circle and Georgia Street with pop-up performances.

Food trucks will be located throughout the city from noon to 8:00 p.m. Friday through Sunday.

Ready for this? 20+ Taylor Swift themed events to celebrate the Eras Tour in Indianapolis

What decorations are downtown for the Eras Tour?

Indianapolis offered more than 30 Street signs inspired by Taylor Swift in addition to banner on JW Marriott which towers over the west end of the city.

Do you want to go to Cornelia Street? Indy is renaming 32 downtown streets ahead of the Eras Tour

The city “invested six figures” in the downtown event scene ahead of the tournament, Visit Indy Executive Vice President and Chief Marketing Officer Chris Gahl said at a media event Friday.

“It’s common for us as a city to make sure we dress up the downtown in a meaningful way,” he said.

How many people will be on The Eras Tour?

More than 200,000 people are expected to be in downtown Indianapolis over the course of the three shows. Around 70,000 fans are expected to attend each night.

Thousands of ticketless Swifties are also expected to descend on Indianapolis, hoping to score last-minute tickets or be a part of the Eras Tour experience.

About 89 percent of ticket holders are from outside of Indianapolis, and hotels have effectively been sold out for weeks.

Indianapolis International Airport has increased seat capacity on flights for next week and added more round-trip flights for Swifties. The Delta sites alone saw a 30 percent increase in admissions compared to a typical November weekend, tourism officials said.

What time do the concerts start?

The Eras tour kicks off at 7pm when opener Gracie Abrams takes the stage. Swift usually shows up around 8:00 p.m., based on concert times in other cities.

As a show of more than three hours, the concerts usually end shortly after 11:00 p.m

Will the roof be open at Lucas Oil Stadium?

The roof will be closed for the concerts, Lucas Oil Stadium officials said.

Are last minute tickets available?

In most cities, Ticketmaster launched last-minute ticket discounts, sometimes just 24 hours before the first concert.

Face value tickets: What you need to know about buying face value Taylor Swift to Indy tickets

Otherwise, resale tickets are the best option, but they are still well over face value.(This story has been updated to add new information and a photo gallery.)

Alysa Guffey covers business for IndyStar. Contact her at [email protected].