Have you ever heard of the concept of a digital condom? Sounds a bit surreal, doesn’t it? But German condom brand BILLY BOY, together with advertising agency Innocean Berlin, made it happen. They created CAMDOM, an app designed to protect users from having their private moments recorded without consent. This app launches just in time for Sexual Health Awareness Month and aims to provide a new kind of security in the digital age.

How CAMDOM works

So how does this “digital condom” work? CAMDOM is easy to use — almost like slipping on a regular condom, but for your phone! Before intimacy, both partners place their phones close together and swipe down on the app, which then blocks the cameras and microphones using Bluetooth. This simple swipe turns off all recording features, keeping things private. And if someone tries to disable the lock in the middle of the moment? An alarm is triggered to prevent any hidden recordings.

Why CAMDOM was created

With smartphones everywhere, it’s easier than ever to take photos or videos without someone’s consent – ​​a problem that’s growing. Once private content is leaked online, it is nearly impossible to recover, and the emotional impact on victims can be severe. BILLY BOY and Innocean Berlin developed CAMDOM to address this very problem, creating a digital protective layer to keep intimate moments safe.

BILLY BOY has been protecting people in the physical world for years, but this app marks their first step into digital safety. Alexander Str¼mann, BILLY BOY’s brand manager, explains: “We’re known for providing protection in the real world, so we thought, why not extend that into the digital realm? CAMDOM helps block something that a regular condom can’t – non-consensual recordings during private moments.”

To promote CAMDOM, BILLY BOY and Innocean Berlin are running a social media campaign with influencers, podcasts and ads in high-traffic venues such as nightclubs and universities. Right now, CAMDOM is available on Android, with an iOS version coming soon.

In today’s always-online world, CAMDOM is a new way to ensure privacy, adding a layer of security that goes beyond physical protection. It’s a high-tech twist on security for a generation that values ​​both privacy and privacy.