close
close

Association-anemone

Bite-sized brilliance in every update

Wicked doll packaging links to adult site; Mattel apologizes
asane

Wicked doll packaging links to adult site; Mattel apologizes

play

Mattel is in some bad trouble after a packaging error occurred with the upcoming movie’s collectible dolls.

Mattel’s “Wicked” dolls misprinted the movie’s promotional website wickedmovie.com. The typo, which left the word movie out of the URL, directed consumers to an adult-rated website.

Conformable The Washington Postthe error was printed on the packaging for the characters Glinda and Elphaba, which were part of the company’s “Wicked” collection.

Mattel issued an apology for the error, clarifying that the website is not suitable for children. The toy maker advised consumers to throw away the packaging or cover up the URL.

What is Wicked?

“Wicked” is a Broadway musical that tells the story of the friendship between Elphaba, the Wicked Witch of the West, and Glinda, the Good Witch of the South.

The musical was split into two films. The first will be released on Friday, November 22, with Cynthia Erivo as Elphaba and Ariana Grande as Glinda. “Wicked Part Two” will be released on Friday, November 21, 2025.