How do you define self-care? Traditional practices like skin care routines, therapy sessions, and hair and nail appointments often top our lists. However, breast care is often left out of our normal routines, even though women of color suffer from the worst outcomes of breast cancer than any other race.

In honor of Breast Cancer Awareness Month, Estée Lauder Companieshis Breast care is self-care campaign redefines self-care to normalize proactive prevention and early detection measures.

“Breast care should be part of a routine, not something we tackle once a year,” Janine Rhodes, deputy director of communications at The Estée Lauder Companies, tells ESSENCE. “Just like prioritizing fitness, nutrition and mindfulness, understanding and caring for my breast health is a vital part of my self-care routine.”

For over 30 years, Estée Lauder has used its campaigns to advocate for accessible health information and resources for communities most at risk. Although certain factors cannot be avoided, such as genetics and age, taking routine precautions can reduce your chances of being diagnosed or help with early detection.

“Breast health shouldn’t be a taboo subject – no women’s health issue should be,” says equity and philanthropic partnerships manager Eshe Hill. “I do regular breast checks so I’m aware of how my breasts feel throughout my cycle and can track if there’s a difference.” With breast cancer totaling approx 30 percent of all the new cancer cases each year, “one way or another this disease affects us all.”

Traditional self-care practices, such as diet, exercise, and quitting smoking, can lower your chances. In addition, annual mammogram appointments (supported by monthly self-exams) and talking to your doctor about your signs, symptoms, and personal risks can significantly improve your overall health. As Rhodes says, “by using our voices, we can raise awareness, break down stigmas, and foster supportive environments within our communities.”