The 21st ranked Colorado Buffaloes head to Lubbock to take on the Texas Tech Red Raiders on Saturday. The highly anticipated Big 12 showdown will be featured on FOX’s Big Noon Kickoff.

It’s the second time this season that Big Noon will feature the Buffaloes on the road. They beat Hurricane Helene in Orlando when Colorado faced UCF and saw a huge crowd of 45,700, breaking attendance records for the Bounce House. The excitement surrounding Coach Prime and the Buffs continues to garner massive attention, with the Orlando game reportedly having an $80 million economic impact.

As anticipation builds for the Texas Tech game, there is speculation about potential musical acts or celebrity appearances, which have become a staple of Buffs games under Deion Sanders. Given Colorado’s media appeal, some humorously suggest that even the Pope might attend, given the star power that frequently surrounds the team.

After a bye week, the Colorado Buffaloes return with renewed energy and focus, but their media presence hasn’t slowed. Travis Hunter spent his break staying active. From fishing at Coach Prime’s Texas estate to field appearances ESPN’s College Game Day and FOX’s Big Noon Kickoff for the Penn State-Ohio State showdown in Happy Valley.

On the other hand, Shedeur Sanders also had a noteworthy time in Las Vegas. However, unlike previous trips, this week CU’s “Grown” QB stayed under the radar. The Buffaloes now look to the Big 12 Championship with new opportunities, especially after Texas Tech upset Iowa State and Houston defeated Kansas State, giving Colorado a direct path to championships if they can win their remaining games.

The confrontation also has a personal touch. Texas Tech’s Joey McGuire coached Deion Sanders Jr. in high school outside of Dallas. The familiarity between the coaches adds an interesting dimension to what is shaping up to be another exciting first-round showcase for Colorado, marking the Buffaloes’ 11th straight game in the national spotlight. Kickoff in Lubbock is scheduled for 4 pm ET on FOXpromising another high-energy, media-heavy moment for Coach Prime and his team.