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Victims attack Sanitation’s shaming campaign, while others ignore it
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Victims attack Sanitation’s shaming campaign, while others ignore it

They don’t just pick up trash, they talk about it, too.

It’s been just three months since the city’s Sanitation Department began incinerating businesses and homes online as part of a public shaming campaign to shame them into littering properly — but victims claim the crusade is little more than pointless display.

Robert Ceraso had no idea his East Village bar had been plastered on the agency’s “Hall of Shame” since July until The Post asked Wednesday if it had affected business.

The “Hall of Shame” is a carousel of littered residences and businesses in the five boroughs. New York City Department of Sanitation

A picture with trash spilled in front of Goodnight Sonny’s — along with the cocktail bar’s name, exact address and date of the alleged offense — was included in a carousel of offenders accused by the Sanitation Department of not taking care of its trash.

“Is this normal for us? No, of course not. Because if I had trash like that outside every day, my customers wouldn’t be in there drinking cocktails and eating oysters,” said Ceraso, who has owned the corner pub for nearly a decade.

Sanitation told The Post it verifies all photos taken by citizens before posting them, a claim Ceraso found hard to believe.

The picture was taken on a Sunday morning, when the streets of St. Marks Place was closed to traffic, making it impossible for a garbage truck to pick up the load, he said. Additionally, Ceraso and the bar were not hit with a citation for the alleged littering no-no, city records show.

Goodnight Sonny’s owner Robert Ceraso had no idea his business was inducted into the Hall of Shame for three months until The Post informed him.

The bar owner admitted there was a slip-up on his part over the spill, but wondered if the Department of Sanitation took advantage of the misstep to keep up the appearance that it landed on dirty neighbors.

“I don’t think it’s totally fair to us because it wasn’t a normal occurrence and we didn’t have a say or we’re not in a position to defend ourselves. I don’t think this is the greatest thing ever,” Ceraso said.

“I understand that the city is just trying to put something on the front line, to look like they’re trying to do a job, which is hard work. … These are small businesses with people and employees. It would be better to help those businesses, in my opinion, than necessarily embarrass them. But the city will do what it will do.”

The campaign was launched over the summer to shame residences and businesses into disposing of their rubbish properly. Helayne Seidman

After an investigation by The Post Thursday, the Sanitation Department updated its Hall of Shame to remove business names and exact addresses – Goodnight Sonny’s image is still online, but now with a plausible deniability.

Other businesses aren’t as lucky, however, as the city has taken to social media to continue to publicly lash out at those who have consistently committed an insane betrayal.

Blank Street Coffee was scolded by the DSNY’s X account early last month after the company threw bags of trash that were leaking onto the sidewalk on at least two separate occasions.

“Businesses have to put their rubbish in the bins. Everyone knows that. But this Blank Street Coffee at 71 and Lex seems to…don’t care??” department he wrote in the disparaging post.

Blank Street Coffee has been hit with a subpoena every weekday since DSNY publicly shamed them on social media.

“Well, maybe they’ll care about the daily summons.” Would you like to have coffee next to their garbage piles???”

And Sanitation delivered on its promise. Since Sept. 6, the store has received at least one citation per business day for not properly disposing of trash.

The Blank Street Coffee racked up 28 violations in less than two months — totaling $14,000 in fines.

Those featured in the Hall of Shame are considered “traitors to the trash revolution who refuse to do their part in the fight to fight dirt,” DSNY said. New York City Department of Sanitation
“I don’t think this is the greatest thing ever,” Ceraso said. JC Rice

The store paid most of the bills, but it’s unclear why it continued to dump its trash on the sidewalk. Representatives for the cafe did not return The Post’s numerous requests for comment.

It is not clear if the Hall of Shame has yielded any positive results. The Department of Health could not confirm whether there had been a noticeable increase in summonses issued or if repeat offenders were finally reaching a breaking point.

The Hall of Shame was implemented in July and encouraged New Yorkers to get their hands on the dirtiest residential and commercial property owners — with the goal of humiliating them into cleaning up their streets and sidewalks.

“The Sidewalk Slob distinction is reserved for the worst of the worst — traitors to the trash revolution who refuse to do their part in the fight to fight filth and send the rats to the parking lot,” said Robin Levine, the agency’s deputy commissioner for public affairs. . , The Post said.

“Not sending everyone is worthy of the hall of shame — that’s why we check every photo before we post it, and why New Yorkers can still send complaints through 311. Either way, we visit the site and issue a citation if appropriate.”