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Trump Merchandise Outsells Pro-Harris Merchandise by Wide Margin: Poll

Online Niel October 29, 2024

A new survey looked at how much merchandise Trump and Harris bought on Amazon this election season — and the difference is big.

Omnisend, a marketing automation platform, recently published its findings in a report called “The Million Dollar Election Commodity Industry: What Will Happen to It After the Election?”. The research was conducted by Cint, a technology research firm, in August 2024.

Researchers surveyed 1,000 participants from across America with a margin of error of +/-3% and analyzed merchandise sales trends from April to September 2024 using Jungle Scout software.

The report found that pro-Trump merchandise generated more than five times as much money as pro-Harris merchandise. Amazon sellers sold $140 million Trump merchandise from April to September, while Harris merchandisers earned $26 million.

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A new survey released by Omnisend looked at sales of pro-Trump versus pro-Harris merchandise. (AP/Alex Brandon/Mike Stewart)

The study noted that $41.6 million was spent on Trump merchandise in July, the same month that the former president was shot by a gunman at a rally in Pennsylvania.

The study explains that Harris did not announce her presidential campaign to July, but the gap in sales between the two in August and September was stark.

In August, retailers made $27.86 million selling Trump gear, while pro-Harris products brought in $11.52 million. The gap widened in September, when Trump merchandise sellers earned $31.89 million and Harris merchandise sales were $10.43 million.

Omnisend noted that the commodity analysis reflects “strong demand (for pro-Trump products) among (Trump’s) loyal base.”

“From flags to MAGA hats, Trump merchandise continues to dominate the market,” the company noted, adding that Harris’ numbers are still impressive.

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Former President Donald Trump is returning to Butler, PA. to organize another rally on October 5

A rally attendee wearing a MAGA hat awaits the arrival of former President Donald Trump at a rally in Butler, PA, Saturday, October 5, 2024. The rally is being held at the same location as the July 13 assassination attempt. on Trump’s life. (Matthew McDermott for Fox News Digital)

“Harris’s increase in product sales aligns with her growing popularity and engagement since entering the race, signaling growing support for her campaign,” the study said. “These numbers highlight not only the scale of the political merchandise industry, but also the fierce competition among candidates to capture voter enthusiasm through merchandise sales.”

Trump flags, hats and shirts remained the top-grossing items, while birthday cards, mugs, yard signs and stickers also sold in the millions.

“Dragons proved to be the most popular Trump-branded item, accounting for 30 percent of total sales and generating $40 million in revenue,” Omnisend noted. “In addition to the flags, nearly a million MAGA hats flew off the shelves, solidifying Trump merchandise as a must-have for supporters.”

“Notable sellers include Walker’s in-ear headphones with the Trump campaign logo, which have brought in about $3 million for a single seller since they were listed in late summer,” the study added. “Many of the stores that sell Trump products also offer customizable items like T-shirts, mugs and hats.”

The study also found that 58 percent of Americans have purchased or plan to purchase merchandise for the presidential election — indicating “a growing interest in using products as a way to express political support.”

“Brands can connect with customers by focusing on universal values and themes related to civic engagement, such as voting or community engagement,” Omnisend senior e-commerce expert Greg Zakowicz suggested to brands in the report. “This approach ensures broad appeal without polarizing your audience.”