Netflix India has unveiled a new campaign for Diwali and celebrates the magic of moments shared through storytelling. The branded movie titled “Har Parivaar Ke Liye” is an ode to the power of stories to bring people together. It reflects how Netflix brings families, friends, and even strangers closer together, celebrating togetherness and discovery through its wide variety of high-quality, emotionally resonant stories.

Netflix India Unveils ‘Har Parivaar Ke Liye’ Diwali Campaign; highlighting shared moments through storytelling

Whether it’s a crowded train, a boys’ dorm, or family movie night, Netflix is ​​right there—connecting family, friends, and strangers through memes, marathons, or that familiar “Are you still watching?” prompt.

Speaking about the campaign, Srivats TS, Vice President – Marketing, Netflix India said, “Netflix has a variety of stories for everyone to discover and is a channel for conversations and connections. These are stories that fans connect with, whether it’s through that heartwarming scene you can’t help but share with a friend who lives continents away, or even connecting with a stranger about your most beloved characters in while waiting for the train. This Diwali, as we all celebrate with the families we love, we at Netflix wanted to celebrate this growing parivar of fans who have created special bonds with our films, series and brand in India.”

The film was created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.

Ira G, Chief Creative Officer, Toaster said, “The film is a huge congratulations from Netflix to its fans. The simple insight for us was – where there is family, there is connection and where there is connection, there is family. A shared love for a piece of film or serial is enough to spark a connection and today ‘what are you watching’ is the new ‘khaana khaya kya’. With this film, we celebrate all the beautiful connections we make.”

The campaign features relatable moments and vibrant imagery to position Netflix as a platform that introduces audiences to memorable characters and stories. It will be promoted across digital, TV, OOH and cinema. This Diwali, Netflix emphasizes the connection between viewers by celebrating everyone who watches together.

Read also: Netflix Releases FIRST Look of Neeraj Pandey’s Sikandar Ka Muqaddar Starring Tamannaah Bhatia, Avinash Tiwary and Jimmy Shergill Watch

Labels: Campaign, Diwali, Diwali campaign, Har Parivaar Ke Liye, moments, Netflix, Netflix India, Netflix original, OTT, The OTT platform, story

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